78% increase in E-commerce revenue for kiwi skincare retailer Lissom

Overview

Company: Lissom

Industry: Skincare / e-commerce

Market: NZ + International

Summary: Lissom’s mission and passion is to meet the diverse beauty needs of New Zealanders as well as people all around the world by delivering professional, holistic spa and wellness offerings ranging from clinical grade, effective treatments to those that centre on sensory delight and mindfulness.

“We were looking for a digital agency to take our digital presence and online sales to the next level, and Alex and Jamie have been instrumental in setting us up and getting us to that stage. Both are very helpful at answering our queries promptly, and we really appreciate their tailored approach to working alongside us to grow the Lissom brand.”

Michelle Anson

Co-Founder & Director - Lissom

The challenge

The team at Lissom wasn’t seeing the e-commerce sales growth with their existing provider and knew there was a lot more potential to increase e-commerce sales with their growing range of luxury skincare and beauty products.

Our solution

We worked closely with the Lissom team to understand their business, customers, market and their more profitable product lines. This research helped us shape an agile digital marketing strategy which involved plenty of advertising tests, to understand the campaign that would provide Lissom with the best return on investment. We continue to manage Google search, Google shopping, Google display, social media advertising and Lissom’s website updates.

Results

In the first 12 month period of our partnership, Lissom grew e-commerce sales by 78% compared to the previous period. This was produced with a more efficient ad spend not a significant increase in ad spend. Over this period we maintained an average return on ad spend of 952%.