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SEO Services in NZ – Maximise Your Search Visibility

At Catalyst Digital, we offer bespoke SEO solutions to help New Zealand businesses enhance their search presence. Our aim is simple: boost your rankings, drive qualified traffic, and increase conversions, all while maximising your return on investment (ROI).

Book a call with us to discuss your SEO project.

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Trusted by growing businesses in New Zealand of all sizes

Whether you’re looking to grow your e-commerce traffic, generate high-quality leads, or improve your local search visibility, our SEO specialists create custom strategies to ensure your website reaches the right audience. Let us optimise your site while you focus on growing your business.

Our Comprehensive
SEO Services

We focus on crafting SEO strategies around long-tail keywords to drive targeted, high-intent traffic. Whether you’re aiming to capture e-commerce sales, generate leads, or improve local visibility, our tailored approach ensures your content ranks for the right searches, maximising conversions.

On-Page SEO for Targeted Leads

We optimise your website content and structure to ensure search engines can easily understand and rank your pages for relevant searches.

Technical SEO for Improved Visibility

Our technical SEO services focus on ensuring your website’s backend is optimised for speed, crawlability, and indexation, helping it rank higher in search engines.

Local SEO for Businesses

For local businesses, we use geo-targeted SEO strategies to ensure your site appears in local search results, attracting customers in your area.

E-Commerce SEO for Online Sales

We optimise product pages and category structures for e-commerce websites, helping you drive more conversions from organic search traffic.

Our team

Meet the team

Based in Christchurch and Auckland, Catalyst Digital is ready to help Kiwi businesses excel online

Head of Digital

Alex Murray

Alex’s expertise is in growth marketing and digital advertising campaigns. Over the last 8 years, he has helped over 50 companies across NZ and the UK increase their sales and advertising ROI. Outside of business, he is a keen surfer, climber, and traveller.

Head of Web & Analytics

Jamie Bryant

Jamie specialises in web design, online search optimisation and performance based analytics. He's worked with dozens of clients to help drive growth and improve bottom lines. In his free time, he loves to ski, run, and ride mountain bikes.

SEO & Google Ads Specalist

Matt Caldwell

Matthew specializes in strategic SEO &Google Ads optimisation. His data-focused approach has helped dozens of businesses achieve measurable growth through targeted digital marketing campaigns & conversion rate optimisation.

Our Services

Why Choose Catalyst Digital as Your SEO Agency?

At Catalyst Digital, we go beyond just rankings. Our SEO strategies are designed to drive high-quality traffic and convert that traffic into leads and sales. By focusing on your business objectives, we ensure that every optimisation supports your bottom line.

Expert Optimisations by Certified SEO Specialists

Our SEO experts are certified and bring years of experience across industries. We use cutting-edge techniques to improve your search visibility while ensuring your website converts visitors into customers.

From on-page SEO to technical audits, we constantly refine your site to achieve the best results.

Book a call today

Custom Strategies Tailored to Your Business

We know that every business is unique. That’s why we take the time to understand your audience, industry, and goals.

Whether you’re targeting local markets or competing on a national level, we develop custom strategies that drive results.

By focusing on long-tail keywords and search intent, we ensure you attract visitors who are ready to convert.

Book a call today

Transparent Reporting and Insights

Transparency is key to our process. You’ll receive detailed reports that highlight keyword rankings, organic traffic, and conversions, making it easy to track progress.

Our data-driven approach allows us to continuously optimise your campaigns and adapt to any changes in the search landscape. You’ll always know how your SEO investment is performing.

Book a call today

Clear roadmap, clear deliverables

August 2022
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Contract Signed
Account Access
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Google Ads Strategy
INTRO
🗝️
Keyword Research & Prioritisation
💙
Advanced Keyword Clustering
🔐
Ad Copy Creation
KEYWORDS
🧢
Advanced Conversion Tracking
🗺️
Account Structure
💰
Data Audit
SETUP
🏗️
Full Campaign Builds
🛠️
Quick Wins
↗️
Internal Checks & Approval
📤
Client Approval
🚀
Go Live with Campaigns
🧪
Continuous Optimisations
💪
Weekly/Monthly Reports
📈
Scale Campaigns
IMPLEMENTATION
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01
Generate Quality Leads with Targeted SEO

Generate Quality Leads with Targeted SEO Campaigns

Our SEO strategies are tailored for service-based businesses like law firms, electricians, and consultants. By focusing on high-intent keywords, we ensure your website attracts users actively searching for your services.

Learn More
02
Drive Online Sales with conversion focused SEO

SEO for E-Commerce

For e-commerce businesses, we optimise your product pages and category structures to increase search visibility and drive conversions. From keyword targeting to technical SEO, we ensure your site ranks high for product searches.

Learn More
03
Attract Local Customers with local SEO

Grow Your Local Business with Geo-Targeted SEO

We specialise in geo-targeted SEO to ensure your business appears in local search results. Perfect for restaurants, electricians, and other local service providers, we optimise your site for maximum local reach.

Learn More

A 158% rise in lead volume for Silent Pod an Australasian leader in acoustic office solutions

Silent Pod is one of Australasia’s leaders in acoustic office solutions, working with clients such as Ray White, Red Bull, and others. Silent Pod helps boost productivity and privacy in modern open-plan offices. In early 2024, the Silent Pod team decided to move on from their previous marketing agency.
266%
Website Traffic
158%
Increase in Leads
283%
Ad Impressions
View project

From national to global market leader in high-end tutoring services

We helped Think Tutors increase their online presence and scale their lead generation.
185%
Increase in web traffic
337%
Increase in inbound leads
82%
Top of page impression share
View project

78% increase in E-commerce revenue for kiwi skincare retailer Lissom

See how we helped Lissom launch their new product line and gain the confidence to scale their sales funnel.
78%
Increase in e-commerce sales
952%
Average return on ad spend (ROAS)
35%
Increase in web traffic
View project

A story of a high quality product and making a smaller marketing budget work hard

See how Matcha Matcha raised their online sales and built out a entirely new sales process with Catalyst Digital.
82%
Increase in e-commerce sales
1061%
Average return on ad spend (ROAS)
$5.56
Average cost per conversion
View project

Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ

Catalyst Digital helped The Bone Line vineyard in North Canterbury amplify its online presence, enhancing brand visibility and customer engagement through tailored digital marketing strategies.
126%
Increase in local search impressions
62%
Increase in Google click share
115%
Increase in advertising click through rates (CTR)
View project

SEO recovery and growth for London-based interior design agency Formroom

The organic Google performance for Formroom had taken a significant hit after migrating to a new site, Catalyst was able to help recover and improve Formroom's organic performance.
29%
Increase in average position on Google
35%
Increase in organic impressions from Google
22%
Increase in organic clicks
View project

A robust digital growth strategy for a kick ass brand

Catalyst Digital crafted a robust digital growth strategy for Marlo, significantly increasing conversions and online visibility through targeted digital marketing campaigns.
101%
Increase in e-commerce sales (YoY)
2127%
Average return on ad spend (ROAS)
5.88%
Average conversion rate from digital ads
View project

Recovering and taking Organic Google rankings to the next level

After a website migration with another developer, we noticed our organic search traffic was dropping month on month. Jamie and Alex were able to quickly identify the problems, and make the necessary changes. We’re now seeing our Google rankings way outperform even before the migration.
24%
Increase in organic conversions
67%
Increase in organic traffic
27%
Increase in organic growth/revenue
View project

Boosting e-commerce performance for a beloved product in the health community

Catalyst Digital boosted Best Bones Broth’s online presence, driving increased traffic and sales through targeted SEO and digital marketing strategies.
197.25%
Increase in impressions
39.07%
Increase in conversion value
382%
Average return on ad spend (ROAS)
View project

Customer testimonials

We get a kick out of getting to know our partners and helping them reach their growth goals.

See the results we get for clients
"Catalyst Digital are easy to deal with, great communicators and have been able to tailor our marketing effectively. We have had a number of new customers through the Meta and Google ads they created and they have provided detailed data from the various campaigns."

Ellen Pryor

Director, Bespoke Beverages

"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."

Neil Ridley

Co-Founder, Think Tutors

"The team at Catalyst understood our objectives and the support was exceptional."

Tim Dalgliesh

Director, FTPANZ

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

"We were looking for an agency to take our digital presence and online sales to the next level. Alex and Jamie have set us up and got us to that stage. Both are very helpful in answering our queries promptly, and we really appreciate them working alongside us to grow the Lissom brand."

Michelle Anson

Director, Lissom

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

FAQs and Expert Tips for Google Ads

General
Expert Tips
What makes Catalyst Digital different from other SEO agencies?

Catalyst Digital offers a highly tailored approach to SEO, focusing on long-tail keywords and conversion optimisation. Our data-driven strategies ensure that we not only boost your rankings but also drive the right kind of traffic that converts.

What is the difference between SEO and PPC?

SEO focuses on improving your organic rankings in search engine results, which takes time but can offer long-term visibility. PPC (Pay-Per-Click) generates instant traffic through paid ads, which appear above organic results. Both strategies can complement each other.

What is technical SEO?

Technical SEO focuses on improving the backend of your site, such as loading speed, mobile optimisation, and structured data (schema). Proper technical SEO helps search engines crawl and index your site more effectively, improving rankings.

Why is local SEO important?

Local SEO helps businesses rank in geo-specific searches. For example, optimising for “New Zealand SEO” can improve your visibility in location-based searches, making it easier for nearby customers to find your services.

What industries does Catalyst Digital specialise in for SEO?

While we provide SEO services for all industries, we have a strong focus on e-commerce, service-based businesses, and local businesses. Whether you need SEO for lead generation or to increase online sales, we have experience in both areas.

How does Catalyst Digital’s SEO process work?

Our SEO process starts with an in-depth audit of your website, followed by keyword research and competitor analysis. We then create a custom SEO strategy tailored to your goals, focusing on technical SEO, content optimisation, and link-building.

What’s the process for getting started with Catalyst Digital?

Getting started with Catalyst Digital is simple. Once you reach out, we’ll schedule a consultation to understand your business needs and goals. From there, we’ll craft a tailored SEO strategy and provide you with a detailed proposal, including cost estimates and timelines. You’ll know exactly what to expect before we launch your campaign.

Leverage longtail keywords for SEO

Targeting long-tail keywords helps businesses rank for more specific, high-intent searches. For example, an e-commerce business could optimise for “organic skincare Auckland” to attract local buyers looking for niche products. Similarly, a service-based business can benefit from keywords like “emergency plumber Auckland” to reach customers in need of urgent services.

Optimise Google My Business

Ensuring your Google My Business profile is up-to-date is critical for attracting local customers. A business offering click-and-collect services can use this to show up in searches like “click-and-collect electronics in Christchurch,” while a service business can improve visibility for queries such as “best electrician near me.”

Implement structured data for local businesses

Using structured data helps your business stand out in search results. For instance, an e-commerce store can implement product and review schema to show up in rich snippets for searches like “buy organic tea Wellington.” Local service businesses can use local business schema to increase visibility in searches like “landscaping services in Hamilton.”

Focus on ecommerce collection page optimisation

Optimising collection pages is key for e-commerce. Including keywords like “affordable winter coats NZ” helps products rank for specific searches, driving more relevant traffic. Likewise, service providers should create targeted landing pages such as “roof repairs in Auckland” to capture local leads.

Target hyper local searches with geo-modifiers

Incorporating geo-modifiers into your content helps capture local traffic. An e-commerce business might use terms like “free delivery Wellington” to target specific locations, while a service business could add phrases like “same-day plumbing repairs Auckland” to attract nearby customers in need of quick solutions.

Track and refine conversion focused SEO

Focusing on conversions is key. For an e-commerce business, ensuring product pages have clear CTAs like “Buy now” can improve sales. Service businesses should include strong calls-to-action on landing pages, such as “Book a consultation today,” to encourage user engagement and lead generation.

Ready to grow

with Catalyst digital?

Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.

Book a free strategy call
No obligations. No hard sell.
Get in touch
21 Humphreys Drive, Ferrymead, Christchurch 8023
Contact:
+64 (0)20 4067 3227
alex@catalystdigital.nz
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