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Expert Google Ads Management Services

Google Ads Agency in NZ. Maximise ROI with Local Experts

At Catalyst Digital, we offer high-performance Google Ads management services for businesses throughout New Zealand. Our goal is simple: drive targeted traffic, increase conversions, and help your business achieve the maximum return on investment (ROI).

Book a call with us to discuss your Google Ads project.

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Trusted by growing businesses in New Zealand of all sizes

Whether you’re looking to grow e-commerce sales, generate leads, or improve local visibility, our Google Ads specialists create tailored campaigns to ensure your ads reach the right audience. Let us handle your ads while you focus on running your business.

Our Comprehensive
Google Ads Services

Whether you’re looking to grow your e-commerce sales, generate quality leads, or improve your local visibility, our Google Ads specialists create custom campaigns to ensure your ads reach the right people at the right time. Let us handle your ads while you focus on running your business.

Search Ads for Targeted
Sales & Leads

Our Search Ads target users who are actively searching for the products or services you offer.

By bidding on relevant keywords and crafting compelling ad copy, we drive qualified traffic to your website, increasing the chances of conversion. These ads appear at the top of Google search results, ensuring maximum visibility.

Display Ads for Brand Awareness

Display Ads allow you to build brand awareness and reach a broader audience. These visual ads appear across Google’s Display Network, targeting users based on their interests and behaviour.

We design attention-grabbing ads that keep your business front-of-mind, helping you attract new customers.

Shopping Ads for E-Commerce Businesses

For e-commerce businesses, Google Shopping Ads are crucial for increasing product visibility. We optimise your product listings to ensure that your products appear in Google’s Shopping results. By combining product feed optimisation with dynamic remarketing, we help turn potential customers into buyers, reducing cart abandonment and increasing your online sales.

Remarketing Campaigns for Max Conversions

Remarketing campaigns are designed to re-engage visitors who have previously interacted with your website. By targeting them with customised ads, we keep your business in their minds and encourage them to return to complete a purchase or inquiry.

Remarketing is one of the most effective strategies for increasing conversions from existing traffic.

Our team

Meet the team

Based in Christchurch and Auckland, Catalyst Digital is ready to help Kiwi businesses excel online

Head of Digital

Alex Murray

Alex’s expertise is in growth marketing and digital advertising campaigns. Over the last 8 years, he has helped over 50 companies across NZ and the UK increase their sales and advertising ROI. Outside of business, he is a keen surfer, climber, and traveller.

Head of Web & Analytics

Jamie Bryant

Jamie specialises in web design, online search optimisation and performance based analytics. He's worked with dozens of clients to help drive growth and improve bottom lines. In his free time, he loves to ski, run, and ride mountain bikes.

SEO & Google Ads Specalist

Matt Caldwell

Matthew specializes in strategic SEO &Google Ads optimisation. His data-focused approach has helped dozens of businesses achieve measurable growth through targeted digital marketing campaigns & conversion rate optimisation.

Our Services

Why Choose Catalyst Digital as your Google Ads Agency?

At Catalyst Digital, we provide full-service Google Ads management that is tailored to your business’s specific needs. We continually monitor and optimise your campaigns to ensure you get the best results for your ad spend. Our expertise in data analysis, bid optimisation, and ad creative ensures your campaigns are always performing at their best.

Expert Optimisations by Certified Google Ads Specialists

Our team is made up of certified Google Ads specialists with years of experience in managing campaigns across various industries. We stay updated on the latest trends and best practices, making sure that your campaigns are always ahead of the competition.

Whether you’re running small local campaigns or large-scale national ones, we optimise every aspect to deliver the highest ROI.

Book a call today

Custom Strategies Tailored to Your Business

No two businesses are alike, and neither are their advertising needs. That’s why we develop custom Google Ads strategies tailored to your specific industry, audience, and goals.

From lead generation for service-based businesses to driving online sales for e-commerce, our campaigns are designed to deliver a return on your investment.

Book a call today

Transparent Reporting and Insights

We believe in full transparency when it comes to reporting. You’ll receive detailed reports on your campaign performance, including traffic, conversions, and ROI.

Our reports make it easy to understand how your campaigns are performing and where your budget is being allocated, so you can see the impact of every dollar spent.

Book a call today

Clear roadmap, clear deliverables

August 2022
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Contract Signed
Account Access
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Google Ads Strategy
INTRO
🗝️
Keyword Research & Prioritisation
💙
Advanced Keyword Clustering
🔐
Ad Copy Creation
KEYWORDS
🧢
Advanced Conversion Tracking
🗺️
Account Structure
💰
Data Audit
SETUP
🏗️
Full Campaign Builds
🛠️
Quick Wins
↗️
Internal Checks & Approval
📤
Client Approval
🚀
Go Live with Campaigns
🧪
Continuous Optimisations
💪
Weekly/Monthly Reports
📈
Scale Campaigns
IMPLEMENTATION

Proud partnerships

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01
Generate Quality Leads with Targeted Search Ads

Lead Generation Campaigns for Professional Services

Our lead generation campaigns are designed for service-based industries such as law firms, electricians, and consultants. By targeting high-intent keywords, we ensure your ads reach users who are actively searching for your services.

Learn More
02
Drive Online Sales with Google Shopping Ads

Google Ads for E-Commerce

For e-commerce businesses, we optimise Google Shopping campaigns to increase product visibility and sales. From feed management to remarketing, we drive conversions for online retailers.

Learn More
03
Attract Local Customers with Google My Business Ads

Grow Your Local Business with Geo-Targeted Ads

For local businesses, we offer geo-targeted ads that ensure your ads appear to customers in your area. Perfect for restaurants, electricians, and other local service providers.

Learn More

A 158% rise in lead volume for Silent Pod an Australasian leader in acoustic office solutions

Silent Pod is one of Australasia’s leaders in acoustic office solutions, working with clients such as Ray White, Red Bull, and others. Silent Pod helps boost productivity and privacy in modern open-plan offices. In early 2024, the Silent Pod team decided to move on from their previous marketing agency.
266%
Website Traffic
158%
Increase in Leads
283%
Ad Impressions
View project

From national to global market leader in high-end tutoring services

We helped Think Tutors increase their online presence and scale their lead generation.
185%
Increase in web traffic
337%
Increase in inbound leads
82%
Top of page impression share
View project

78% increase in E-commerce revenue for kiwi skincare retailer Lissom

See how we helped Lissom launch their new product line and gain the confidence to scale their sales funnel.
78%
Increase in e-commerce sales
952%
Average return on ad spend (ROAS)
35%
Increase in web traffic
View project

A story of a high quality product and making a smaller marketing budget work hard

See how Matcha Matcha raised their online sales and built out a entirely new sales process with Catalyst Digital.
82%
Increase in e-commerce sales
1061%
Average return on ad spend (ROAS)
$5.56
Average cost per conversion
View project

Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ

Catalyst Digital helped The Bone Line vineyard in North Canterbury amplify its online presence, enhancing brand visibility and customer engagement through tailored digital marketing strategies.
126%
Increase in local search impressions
62%
Increase in Google click share
115%
Increase in advertising click through rates (CTR)
View project

SEO recovery and growth for London-based interior design agency Formroom

The organic Google performance for Formroom had taken a significant hit after migrating to a new site, Catalyst was able to help recover and improve Formroom's organic performance.
29%
Increase in average position on Google
35%
Increase in organic impressions from Google
22%
Increase in organic clicks
View project

A robust digital growth strategy for a kick ass brand

Catalyst Digital crafted a robust digital growth strategy for Marlo, significantly increasing conversions and online visibility through targeted digital marketing campaigns.
101%
Increase in e-commerce sales (YoY)
2127%
Average return on ad spend (ROAS)
5.88%
Average conversion rate from digital ads
View project

Recovering and taking Organic Google rankings to the next level

After a website migration with another developer, we noticed our organic search traffic was dropping month on month. Jamie and Alex were able to quickly identify the problems, and make the necessary changes. We’re now seeing our Google rankings way outperform even before the migration.
24%
Increase in organic conversions
67%
Increase in organic traffic
27%
Increase in organic growth/revenue
View project

Boosting e-commerce performance for a beloved product in the health community

Catalyst Digital boosted Best Bones Broth’s online presence, driving increased traffic and sales through targeted SEO and digital marketing strategies.
197.25%
Increase in impressions
39.07%
Increase in conversion value
382%
Average return on ad spend (ROAS)
View project

Customer testimonials

We get a kick out of getting to know our partners and helping them reach their growth goals.

See the results we get for clients
"Catalyst Digital are easy to deal with, great communicators and have been able to tailor our marketing effectively. We have had a number of new customers through the Meta and Google ads they created and they have provided detailed data from the various campaigns."

Ellen Pryor

Director, Bespoke Beverages

"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."

Neil Ridley

Co-Founder, Think Tutors

"The team at Catalyst understood our objectives and the support was exceptional."

Tim Dalgliesh

Director, FTPANZ

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

"We were looking for an agency to take our digital presence and online sales to the next level. Alex and Jamie have set us up and got us to that stage. Both are very helpful in answering our queries promptly, and we really appreciate them working alongside us to grow the Lissom brand."

Michelle Anson

Director, Lissom

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

FAQs and Expert Tips for Google Ads

General
Expert Tips
How do Google Ads benefit my business?

Google Ads allow you to target potential customers who are actively searching for products or services like yours. By showing up in relevant search results, you can drive high-quality traffic to your site, increasing the likelihood of conversions and boosting your overall revenue.

How much should I budget for Google Ads?

The budget for Google Ads depends on your business goals, industry, and competition. At Catalyst Digital, we create custom strategies that work within your budget while maximising ROI. Whether you’re investing heavily in paid search or starting with a modest budget, we can tailor a campaign to meet your needs and goals. We also provide recommendations on how to scale your budget as you see results.

How long does it take to see results from Google Ads?

With Google Ads, you can start seeing results almost immediately, as your ads will begin appearing as soon as your campaign is live. However, the best results come from consistent optimisation. At Catalyst Digital, we continuously monitor your campaigns to improve performance and reduce costs, ensuring steady growth in leads, sales, and traffic over time.

What types of businesses do you work with for Google Ads management?

With Google Ads, you can start seeing results almost immediately, as your ads will begin appearing as soon as your campaign is live. However, the best results come from consistent optimisation. At Catalyst Digital, we continuously monitor your campaigns to improve performance and reduce costs, ensuring steady growth in leads, sales, and traffic over time.

What makes Catalyst Digital different from other Google Ads agencies?

At Catalyst Digital, we don’t believe in cookie-cutter solutions. We offer custom Google Ads management tailored to your business, with a focus on delivering measurable results. Our data-driven approach, combined with continuous campaign optimisation, ensures that your advertising budget is spent wisely, maximising ROI and driving real business growth.

How will I know if my Google Ads campaign is working?

We provide transparent and detailed reporting, so you can see exactly how your Google Ads campaign is performing. You’ll have access to metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), along with regular updates from our team. We’ll guide you through the data and make recommendations to improve performance.

Can you manage my Google Ads if I already have a campaign running?

Yes, we can take over existing campaigns and optimise them for better performance. Whether you’re struggling with low conversions or need help scaling, our team will conduct a full audit of your current setup and make data-driven adjustments to improve results. We’ll also identify new opportunities for growth, so your campaign can continue to evolve.

What’s the process for getting started with Catalyst Digital?

Getting started with Catalyst Digital is simple. Once you reach out, we’ll schedule a consultation to understand your business needs and goals. From there, we’ll craft a tailored Google Ads strategy and provide you with a detailed proposal, including cost estimates and timelines. You’ll know exactly what to expect before we launch your campaign.

Leverage Google Ads Automation for Smarter Bidding

Google’s Smart Bidding and Responsive Search Ads use machine learning to automatically adjust bids and optimise ad placement. With strategies like Target ROAS or Maximise Conversions, we tailor your campaigns based on conversion probability, device, and location. This automation not only reduces manual work but ensures your ads perform at their best, increasing ROI.

Target Local Customers with Geo-Targeted Ads

Geo-targeting ensures your ads appear in front of customers in specific locations, driving local foot traffic and leads. For small businesses, we focus on reaching users actively searching for your services in your city or region. By combining geo-targeting with location-based ad extensions, we help you connect with customers nearby who are ready to convert.

Improve Your Google Ads Quality Score

Improving your Google Ads Quality Score means lower Cost-Per-Click (CPC) and better ad positioning. We enhance your ad relevance, improve your click-through rate (CTR), and ensure your landing pages provide an excellent user experience. By optimising these factors, we help you get the most out of your ad budget while maximising conversions.

Use Negative Keywords to Refine Targeting

We implement a comprehensive negative keyword strategy to prevent your ads from appearing for irrelevant searches. By using an initial negative keyword seed list and continuously refining it through search term reports, we improve your campaign’s relevance, cut unnecessary spend, and focus your budget on high-conversion queries.

Implement Enhanced Conversion Tracking with Google Tag Manager

To improve conversion tracking accuracy, we set up enhanced conversions using Google Tag Manager. This method captures first-party data like emails or phone numbers, making it easier to measure offline conversions. This setup ensures that you have a clear understanding of customer behaviour and can make better decisions to boost ROI.

Compare Google Ads vs. Facebook Ads for a Full-Funnel Strategy

We help you integrate both Google Ads and Facebook Ads into a full-funnel marketing strategy. Google Ads captures high-intent users, while Facebook’s interest-based targeting broadens brand awareness. By using both platforms together, we ensure that you engage customers at every stage of their journey, from discovery to purchase.

A/B Test Your Ads to Boost Performance

We regularly run A/B tests on your ad copy to identify which messages resonate most with your target audience. By testing various CTAs, headlines, and descriptions, we continuously refine your ads. This data-driven approach ensures that your ads are always delivering the highest possible CTR and conversions.

Use Dynamic Remarketing to Re-Engage Customers

We set up dynamic remarketing campaigns that re-engage users who visited your site but didn’t convert. By showing them the exact products they viewed, we help recover abandoned carts and drive more repeat sales. This strategy is critical for boosting e-commerce performance and increasing customer lifetime value.

Optimise Your Campaign with Keyword Match Types

We use a combination of exact, phrase, and broad match keywords to ensure your ads reach the right audience. Through regular search term report reviews, we fine-tune these match types to maximise relevance and minimise wasted spend. This level of optimisation improves targeting and helps achieve better results for your budget.

Leverage Google Transparency Center for Competitor Insights

Use the Google Ads Transparency Center to view competitors’ ads and gather intelligence on their ad copy, CTAs, and targeted pain points. This information helps you refine your own ad copy testing strategy by addressing similar audience needs while differentiating your brand.

Ready to grow

with Catalyst digital?

Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.

Book a free strategy call
No obligations. No hard sell.
Get in touch
21 Humphreys Drive, Ferrymead, Christchurch 8023
Contact:
+64 (0)20 4067 3227
alex@catalystdigital.nz
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