A 42% increase in conversions for Ross Galt, Canterbury's trusted security specialists

In 2025, Catalyst Digital focused on scaling Ross Galt's already high-performing Google Ads account, expanding into new campaign types while maintaining the exceptional conversion rates established in 2024.

The Challenge

Coming into 2025, Ross Galt's account was performing well, but there were opportunities to scale conversion volume, expand competitor targeting to capture more market share, improve Display performance from brand awareness into genuine lead generators, and grow Home Security Systems as a newer campaign category with significant potential.

Our Solution

We focused on strategic scaling while preserving efficiency through competitor campaign expansion (growing impressions from 10k to 44k), Display campaign transformation for conversion focus rather than just reach, Home Security Systems growth with impressions growing from 11k to 69k, and maintained brand dominance with 2,371 conversions on brand terms.

Results

The 2025 performance compared to 2024 shows continued growth across all metrics. Total conversions increased from 5,132 to 7,292 (+42%). Search conversions grew from 5,080 to 6,657 (+31%). Display conversions transformed from 52 to 635 (+1,121%). Competitor conversions jumped from 614 to 1,542 (+151%). Home Security conversions exploded from just 2 to 662 (+33,000%).The transformation of Display from 52 to 635 conversions demonstrates how proper optimisation can turn awareness channels into genuine lead generators.