Ross Galt Lock & Alarm

In 2025, Catalyst Digital focused on scaling Ross Galt's already high-performing Google Ads account, expanding into new campaign types while maintaining the strong conversion rates established in 2024.

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The Challenge

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Coming into 2025, Ross Galt's account was performing well, but there were opportunities to scale conversion volume, expand competitor targeting to capture more market share, improve Display performance from brand awareness into genuine lead generators, and grow Home Security Systems as a newer campaign category with significant potential.

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Our Solution

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We focused on strategic scaling while preserving efficiency through competitor campaign expansion (growing impressions from 10k to 44k), Display campaign transformation for conversion focus rather than just reach, Home Security Systems growth with impressions growing from 11k to 69k, and maintained brand dominance with 2,371 conversions on brand terms.

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Results

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The 2025 performance compared to 2024 shows continued growth across all metrics. Total conversions increased from 42% - A significant increase in website forms and qualified phone call enquiries.

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Working with Matt and Alex has been a breath of fresh air. They’re fantastic to deal with - professional, hardworking, and always willing to think outside the box to get results. What really stands out is the quality of their work, and how clearly they explain everything, making SEO and Google feel far more approachable and transparent.

We’ve genuinely noticed strong improvements since partnering with them, and it’s clear they put a lot of care and effort into their work. We highly recommend Catalyst Digital to anyone looking for a reliable and results-driven SEO team!

Sara Andrew - Marketing & Administration