ABOUT CATALYST DIGITAL
Catalyst was created to be a growth partner for ambitious businesses that want a marketing provider as focused on results as they are.
We believe marketing should be clear, measurable, and commercially driven. No confusing marketing speak, no vanity metrics, and no outsourcing the work that matters.
Our focus is simple. Build long term partnerships and help businesses grow through digital strategy, performance marketing, SEO, and AI led search optimisation.
Based in Christchurch, we work with businesses across New Zealand that care about doing things properly and want a marketing partner they can trust to deliver.
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Catalyst was founded in Christchurch in 2023 by Alex Murray after seven years working across a range of marketing roles in both New Zealand and the UK.
That journey included agency work, in house roles, and more than four years freelancing with businesses of all sizes. Some of those relationships continue today. Several Catalyst clients, including Matcha Matcha, have been working with Alex for over five years.
Those long term partnerships have helped shape the way Catalyst works today. Focus on the channels that drive real enquiries, communicate clearly, and build relationships that last.
COMMUNITY IMPACT
We're proud to be an approved supplier and partner with Upstream, a Christchurch-based organisation supporting young people through mentoring, development programmes, and wraparound support.
Since partnering with Upstream in 2024, Catalyst Digital has contributed directly to supporting their work, including:
Contributed to Upstream programmes
Youth support worker hours funded
"Catalyst Digital have been great to work with. Their team is responsive and genuinely invested in improving our Google Ads performance. They've taken the time to understand our market across both New Zealand and Australia."
"Working with Matt and Alex has been a breath of fresh air. They're fantastic to deal with - professional, hardworking, and always willing to think outside the box to get results. What really stands out is the quality of their work, and how clearly they explain everything, making SEO and Google feel far more approachable and transparent. We've genuinely noticed strong improvements since partnering with them, and it's clear they put a lot of care and effort into their work. We highly recommend Catalyst Digital to anyone looking for a reliable and results-driven SEO team!"
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"Working with Alex and the team at Catalyst Digital has been a game-changer for our business. From day one, they've been fantastic to work with – responsive, professional, and genuinely committed to understanding what makes our business tick. They listen exceptionally well, adapt quickly, and consistently tailor their approach to meet our evolving needs. As a small business, we've felt completely supported by the Catalyst team. They've played a key role in helping us grow, particularly in the areas of lead generation and online visibility. Catalyst Digital is more than a service provider – they've become a trusted partner in our journey."
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"I can't recommend Matt, Alex, and the Catalyst Digital team highly enough. They've done exceptional work marketing our offerings, which are quite niche and unique within our industry. What sets them apart is their 'outside the box' thinking and the fact that they actually listen. We have regular check-ins, they implement feedback immediately, and most importantly they get results. We're looking forward to a long working relationship with them."
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"Alex is brilliant to work with, both flexible and responsive, and a great communicator. He's also incredibly knowledgeable, detail-oriented and scientific in his approach, which means that it's easy to see tangible results. Catalyst make it really easy to work with them; it's great to have a partner that is so proactive and feels like an extension to our team."
"It is brilliant to work with Alex at Catalyst. The monthly check-in calls are very useful to reflect on successes and set new goals. Whilst Catalyst are hugely experienced and happy to lead the process, it is also a highly collaborative working experience."
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"We've been working with Alex for a while now. Catalyst took the time to understand what we needed. They asked really good questions, kept bringing great ideas and they've got great technical knowledge."
"Catalyst Digital are easy to deal with, great communicators and have been able to tailor our marketing effectively. We have had a number of new customers through the Meta and Google ads they created and they have provided detailed data from the various campaigns."
"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."
"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend."
Based in Christchurch and Auckland, Catalyst Digital is ready to help Kiwi businesses excel online
Alex’s expertise is in growth marketing and digital advertising campaigns. Over the last 8 years, he has helped over 50 companies across NZ and the UK increase their sales and advertising ROI. Outside of business, he is a keen surfer, climber, and traveller.
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Matthew specializes in strategic SEO, Google Ads optimisation. His data-focused approach has helped dozens of businesses achieve measurable growth through targeted digital marketing campaigns & conversion rate optimisation.
Jamie specialises in web design, online search optimisation and performance based analytics. He's worked with dozens of clients to help drive growth and improve bottom lines. In his free time, he loves to ski, run, and ride mountain bikes.
Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.
