Help your business be found in AI search
We help New Zealand businesses strengthen how they are understood and discovered across AI-powered search. Our approach combines solid SEO foundations, useful expert content and ongoing visibility checks, with a focus on the questions your potential customers are asking.
Turn searches into customers
Trusted by growing businesses in New Zealand of all sizes
AI search draws on the same foundations as good SEO: pages that can be crawled, clear and consistent business information, and useful content backed by real expertise. That is where our AI SEO work starts.
The way we work
AI SEO is delivered as part of our wider search service. Here is what the work involves and how we measure it.
1. Establish a baseline
We agree a set of relevant customer questions with you, then record which brands and sources appear for them across selected AI platforms. Dates, platforms and the question set are labelled so the checks can be repeated.
2. Improve access and clarity
We review crawl and indexing issues and make your business, service and product information clear and consistent. Structured data is added where it is appropriate and matches what is visible on the page.
3. Strengthen useful evidence
Expert answers, detailed service pages, comparisons where they help, case studies and trustworthy business information. We draw on your real expertise rather than simply publishing more articles.
4. Review visibility and business value
We track sampled mentions and citations, identifiable AI referral visits, engagement and enquiries where they can be measured. These are reported as separate signals, not rolled into one success number.
What we don't promise
No one can guarantee placement in AI answers or a verified Knowledge Graph listing. AI answers vary from one check to the next, so we explain the work and its intended outcomes, then report what changes.
Part of your SEO
AI SEO is delivered alongside SEO in our SEO & AI SEO package, because the same foundations support both. Our SEO page covers the wider work.
How we report AI visibility
AI search reporting is still developing, so we are careful about what each number means.
Examples of AI platforms we check visibility on. We are not affiliated with or endorsed by these companies.
SEO results behind the work
AI visibility builds on the same foundations as organic search. Finsol shows what focused, commercially chosen pages can achieve in conventional search.
See more resultsTracked keywords ranking #1 on Google
Tracked organic positions, New Zealand desktop, checked 3 September 2026. This is an organic search result, not an AI search measure.
Read the Finsol case studyProud partnerships
"Catalyst Digital have been great to work with. Their team is responsive and genuinely invested in improving our Google Ads performance. They've taken the time to understand our market across both New Zealand and Australia."
"Working with Matt and Alex has been a breath of fresh air. They're fantastic to deal with - professional, hardworking, and always willing to think outside the box to get results. What really stands out is the quality of their work, and how clearly they explain everything, making SEO and Google feel far more approachable and transparent. We've genuinely noticed strong improvements since partnering with them, and it's clear they put a lot of care and effort into their work. We highly recommend Catalyst Digital to anyone looking for a reliable and results-driven SEO team!"
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"Working with Alex and the team at Catalyst Digital has been a game-changer for our business. From day one, they've been fantastic to work with – responsive, professional, and genuinely committed to understanding what makes our business tick. They listen exceptionally well, adapt quickly, and consistently tailor their approach to meet our evolving needs. As a small business, we've felt completely supported by the Catalyst team. They've played a key role in helping us grow, particularly in the areas of lead generation and online visibility. Catalyst Digital is more than a service provider – they've become a trusted partner in our journey."
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"I can't recommend Matt, Alex, and the Catalyst Digital team highly enough. They've done exceptional work marketing our offerings, which are quite niche and unique within our industry. What sets them apart is their 'outside the box' thinking and the fact that they actually listen. We have regular check-ins, they implement feedback immediately, and most importantly they get results. We're looking forward to a long working relationship with them."
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"Alex is brilliant to work with, both flexible and responsive, and a great communicator. He's also incredibly knowledgeable, detail-oriented and scientific in his approach, which means that it's easy to see tangible results. Catalyst make it really easy to work with them; it's great to have a partner that is so proactive and feels like an extension to our team."
"It is brilliant to work with Alex at Catalyst. The monthly check-in calls are very useful to reflect on successes and set new goals. Whilst Catalyst are hugely experienced and happy to lead the process, it is also a highly collaborative working experience."
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"We've been working with Alex for a while now. Catalyst took the time to understand what we needed. They asked really good questions, kept bringing great ideas and they've got great technical knowledge."
"Alex and the team at Catalyst Digital have been great to work with. They're approachable, responsive, and always willing to help. They take the time to explain things clearly and are always looking for ways to improve our results. We appreciate their expertise and look forward to continuing our partnership."
"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."
"We've been using Catalyst Digital for around 4 months now and we have seen a dramatic improvement in both organic and paid leads. Genuinely nice people to work with and cannot fault their work. See our ahrefs data for our domain. Thanks"
"Awesome service from Alex, we're seeing strong results and it's so nice to not have to worry about what we're spending and fine-tuning things.
Alex is genuinely interested in understanding the business and the details as well, which makes him super easy to work with, he also has great input, advice and suggestions.
Highly, highly recommended."
"We use Catalyst Digital here at Southern Legends Harley-Davidson and are very pleased with the response we have had from our Google Ads and Meta Ads Service. Alex and Matt are easy to work with, respond quickly and have helped us regain our online presence. Top team - would highly recommend."
FAQs about AI SEO
No. No one can guarantee placement in AI answers, and answers vary from one check to the next. We focus on the things that make your business easier to understand and cite, then report what changes.
Not as a separate requirement. Google states that its AI search features do not need special schema beyond normal Search eligibility. We still add appropriate structured data as part of good SEO, matched to what is visible on the page.
We check an agreed set of customer questions on selected platforms and record which brands and sources appear, with dates. We also track identifiable AI referral visits, engagement and enquiries where measurable, and report each as a separate signal.
No. AI SEO is delivered alongside SEO in our SEO and AI SEO package, as shown on our pricing page, because the same foundations support both.
We agree the platforms with you based on where your customers search, for example ChatGPT, Gemini, Claude and Google's AI features. Every check is labelled with the platform and date so it can be repeated.
It depends on your starting point, competition and how much content and technical work is needed. Fixing access and clarity issues can help early on, while evidence and authority build over time. We review progress with you each month.
Meet the team
Based in Christchurch and Auckland, Catalyst Digital is ready to help Kiwi businesses excel online
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Director & Strategy Lead
Alex Murray
Alex’s expertise is in growth marketing and digital advertising campaigns. Over the last 8 years, he has helped over 50 companies across NZ and the UK increase their sales and advertising ROI.
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SEO & Google Ads Lead
Matt Caldwell
Matthew specialises in strategic SEO and Google Ads optimisation. His data-focused approach has helped dozens of businesses achieve measurable growth through targeted digital marketing campaigns and conversion rate optimisation.
Meta Ads Specialist · Contractor
Olivia Hay-Smith
Liv specialises in Meta Ads management, campaign optimisation and paid social creative. She combines hands-on campaign management with a strong understanding of content and customer behaviour to help businesses generate better results from social advertising.
Creative Director · Contractor
Tristen Nash
Tristen specialises in creative strategy, campaign concepts and digital advertising creative. He works closely with the wider team to turn marketing strategy into clear, engaging creative designed to capture attention and drive action.
Ready to grow
with Catalyst Digital?
Want to know how your business shows up in AI search today? Request a free consultation and we'll get in touch to arrange a call.