Google Ads management focused on better leads and sales
We help established New Zealand businesses get more from Google Ads by connecting the right searches with clear messaging, stronger landing pages and useful conversion data. You work directly with our team to understand what is driving results and where to improve next.
Turn searches into customers
Trusted by growing businesses in New Zealand of all sizes
Whether you’re looking to grow e-commerce sales, generate leads, or improve local visibility, our Google Ads specialists create tailored campaigns to ensure your ads reach the right audience. Let us handle your ads while you focus on running your business.
The way we work
Good Google Ads starts with your business, not with a list of ad formats. This is how we approach every account we manage.
1. Start with the business
We agree the services, products, markets and customer types worth growing, alongside your budget and what a valuable enquiry or sale looks like for you.
2. Capture the right demand
We choose search intent carefully, then build the campaign structure, ad copy and location targeting around it. Search terms are reviewed regularly so spend goes to relevant searches.
3. Improve the journey after the click
Campaign-specific landing pages line up the offer, proof, message and enquiry action, so the people who click have a clear reason to get in touch.
4. Feed lead quality back into decisions
Lead tracking and your feedback separate enquiries from useful opportunities. Where your setup supports it, we connect qualified-lead or sales outcomes back to Google Ads.
5. Keep improving
Budget, search terms, ads and pages change in response to performance. Each month we cover what happened, what we learned and what happens next.
Campaign formats where they fit
Search, Shopping, Display and remarketing campaigns are all tools we use. We choose them to suit the goal, rather than adding them by default.
Pages built to convert the click.
Your homepage isn't built for an ad. We build pages for the search that sends the visit: one message, one action, fast on a phone.
Results are account-level search results for these clients, not page-only figures.
What each package covers, including landing pages, is set out under what Google Ads management includes below and on our pricing page.
Clear roadmap, clear deliverables
Selected results
A few Google Ads examples, with the period and measure behind each number.
Niche searches, focused pages and paid search
Research found specific needs, such as bringing Australian super or UK pensions home to New Zealand. Finsol helped refine the priorities, then focused pages supported both SEO and Google Ads.
Monthly recorded Google Ads conversions, August 2026 vs December 2025. Recorded conversions are not unique or qualified leads.
Read the Finsol case studyScaling patient enquiries for two physio clinics
Brand, service and location-intent campaigns for premium physiotherapy clinics in Newmarket and St Heliers, Auckland.
Google Ads conversions, 2025 vs 2024, with cost per conversion down 60%.
Read the Refine Health case studyScaling a high-performing locksmith account
Google Ads for Canterbury's long-established locksmith and security specialist, growing conversion volume in 2025 while holding the strong conversion rates built in 2024.
Recorded Google Ads conversions, 2025 vs 2024. Recorded conversions are not unique or qualified leads.
Read the Ross Galt case studyWhat Google Ads management includes
Every account is scoped to your goals and budget. Our standard Google Ads management covers the essentials below, with extra campaigns, landing pages or CRM work quoted separately where you need them.
See pricing and packagesAd spend is paid directly to Google, separate from our fee. Fees are quoted in NZD, excluding GST.
Proud partnerships
Lead Generation Campaigns for Professional Services
Our lead generation campaigns are designed for service-based industries such as law firms, electricians, and consultants. By targeting high-intent keywords, we ensure your ads reach users who are actively searching for your services.
Google Ads for E-Commerce
For e-commerce businesses, we optimise Google Shopping campaigns to increase product visibility and sales. From feed management to remarketing, we drive conversions for online retailers.
Grow Your Local Business with Geo-Targeted Ads
For local businesses, we offer geo-targeted ads that ensure your ads appear to customers in your area. Perfect for restaurants, electricians, and other local service providers.
"Catalyst Digital have been great to work with. Their team is responsive and genuinely invested in improving our Google Ads performance. They've taken the time to understand our market across both New Zealand and Australia."
"Working with Matt and Alex has been a breath of fresh air. They're fantastic to deal with - professional, hardworking, and always willing to think outside the box to get results. What really stands out is the quality of their work, and how clearly they explain everything, making SEO and Google feel far more approachable and transparent. We've genuinely noticed strong improvements since partnering with them, and it's clear they put a lot of care and effort into their work. We highly recommend Catalyst Digital to anyone looking for a reliable and results-driven SEO team!"
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"Working with Alex and the team at Catalyst Digital has been a game-changer for our business. From day one, they've been fantastic to work with – responsive, professional, and genuinely committed to understanding what makes our business tick. They listen exceptionally well, adapt quickly, and consistently tailor their approach to meet our evolving needs. As a small business, we've felt completely supported by the Catalyst team. They've played a key role in helping us grow, particularly in the areas of lead generation and online visibility. Catalyst Digital is more than a service provider – they've become a trusted partner in our journey."
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"I can't recommend Matt, Alex, and the Catalyst Digital team highly enough. They've done exceptional work marketing our offerings, which are quite niche and unique within our industry. What sets them apart is their 'outside the box' thinking and the fact that they actually listen. We have regular check-ins, they implement feedback immediately, and most importantly they get results. We're looking forward to a long working relationship with them."
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"Alex is brilliant to work with, both flexible and responsive, and a great communicator. He's also incredibly knowledgeable, detail-oriented and scientific in his approach, which means that it's easy to see tangible results. Catalyst make it really easy to work with them; it's great to have a partner that is so proactive and feels like an extension to our team."
"It is brilliant to work with Alex at Catalyst. The monthly check-in calls are very useful to reflect on successes and set new goals. Whilst Catalyst are hugely experienced and happy to lead the process, it is also a highly collaborative working experience."
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"We've been working with Alex for a while now. Catalyst took the time to understand what we needed. They asked really good questions, kept bringing great ideas and they've got great technical knowledge."
"Alex and the team at Catalyst Digital have been great to work with. They're approachable, responsive, and always willing to help. They take the time to explain things clearly and are always looking for ways to improve our results. We appreciate their expertise and look forward to continuing our partnership."
"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."
"We've been using Catalyst Digital for around 4 months now and we have seen a dramatic improvement in both organic and paid leads. Genuinely nice people to work with and cannot fault their work. See our ahrefs data for our domain. Thanks"
"Awesome service from Alex, we're seeing strong results and it's so nice to not have to worry about what we're spending and fine-tuning things.
Alex is genuinely interested in understanding the business and the details as well, which makes him super easy to work with, he also has great input, advice and suggestions.
Highly, highly recommended."
"We use Catalyst Digital here at Southern Legends Harley-Davidson and are very pleased with the response we have had from our Google Ads and Meta Ads Service. Alex and Matt are easy to work with, respond quickly and have helped us regain our online presence. Top team - would highly recommend."
FAQs and Expert Tips for Google Ads
It depends on your market, competition and goals. In the consultation we look at likely search demand and click costs for what you sell and where, then recommend a realistic starting budget and when we would review it as results come in.
Campaign management and ongoing optimisation, conversion tracking, a custom landing page with ongoing updates, a monthly performance report, monthly meetings, and support by phone, email and video call. Extra campaigns, landing pages or CRM work can be scoped separately. Our pricing page shows current packages.
Yes. Ad spend is paid directly to Google, separate from our management fee. Our fees are quoted in NZD, excluding GST.
Yes. We can take over an existing Google Ads account, review what is working and improve it, and work with your current website. Where a campaign needs a dedicated landing page, we can build one as part of the agreed scope.
You do. We work in your Google Ads account under your billing, so the account, its history and its data stay with you.
We track enquiries as conversions, then go through lead quality with you at our monthly meeting using your feedback. Where your CRM supports it, we can feed qualified-lead or sale outcomes back into Google Ads so campaigns optimise towards better enquiries.
Google’s Smart Bidding and Responsive Search Ads use machine learning to automatically adjust bids and optimise ad placement. With strategies like Target ROAS or Maximise Conversions, we tailor your campaigns based on conversion probability, device, and location. This automation not only reduces manual work but ensures your ads perform at their best, increasing ROI.
Geo-targeting ensures your ads appear in front of customers in specific locations, driving local foot traffic and leads. For small businesses, we focus on reaching users actively searching for your services in your city or region. By combining geo-targeting with location-based ad extensions, we help you connect with customers nearby who are ready to convert.
Improving your Google Ads Quality Score means lower Cost-Per-Click (CPC) and better ad positioning. We enhance your ad relevance, improve your click-through rate (CTR), and ensure your landing pages provide an excellent user experience. By optimising these factors, we help you get the most out of your ad budget while maximising conversions.
We implement a comprehensive negative keyword strategy to prevent your ads from appearing for irrelevant searches. By using an initial negative keyword seed list and continuously refining it through search term reports, we improve your campaign’s relevance, cut unnecessary spend, and focus your budget on high-conversion queries.
To improve conversion tracking accuracy, we set up enhanced conversions using Google Tag Manager. This method captures first-party data like emails or phone numbers, making it easier to measure offline conversions. This setup ensures that you have a clear understanding of customer behaviour and can make better decisions to boost ROI.
We help you integrate both Google Ads and Facebook Ads into a full-funnel marketing strategy. Google Ads captures high-intent users, while Facebook’s interest-based targeting broadens brand awareness. By using both platforms together, we ensure that you engage customers at every stage of their journey, from discovery to purchase.
We regularly run A/B tests on your ad copy to identify which messages resonate most with your target audience. By testing various CTAs, headlines, and descriptions, we continuously refine your ads. This data-driven approach ensures that your ads are always delivering the highest possible CTR and conversions.
We set up dynamic remarketing campaigns that re-engage users who visited your site but didn’t convert. By showing them the exact products they viewed, we help recover abandoned carts and drive more repeat sales. This strategy is critical for boosting e-commerce performance and increasing customer lifetime value.
We use a combination of exact, phrase, and broad match keywords to ensure your ads reach the right audience. Through regular search term report reviews, we fine-tune these match types to maximise relevance and minimise wasted spend. This level of optimisation improves targeting and helps achieve better results for your budget.
Use the Google Ads Transparency Center to view competitors’ ads and gather intelligence on their ad copy, CTAs, and targeted pain points. This information helps you refine your own ad copy testing strategy by addressing similar audience needs while differentiating your brand.
Meet the team
Based in Christchurch and Auckland, Catalyst Digital is ready to help Kiwi businesses excel online
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Director & Strategy Lead
Alex Murray
Alex’s expertise is in growth marketing and digital advertising campaigns. Over the last 8 years, he has helped over 50 companies across NZ and the UK increase their sales and advertising ROI.
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SEO & Google Ads Lead
Matt Caldwell
Matthew specialises in strategic SEO and Google Ads optimisation. His data-focused approach has helped dozens of businesses achieve measurable growth through targeted digital marketing campaigns and conversion rate optimisation.
Meta Ads Specialist · Contractor
Olivia Hay-Smith
Liv specialises in Meta Ads management, campaign optimisation and paid social creative. She combines hands-on campaign management with a strong understanding of content and customer behaviour to help businesses generate better results from social advertising.
Creative Director · Contractor
Tristen Nash
Tristen specialises in creative strategy, campaign concepts and digital advertising creative. He works closely with the wider team to turn marketing strategy into clear, engaging creative designed to capture attention and drive action.
Ready to grow
with Catalyst Digital?
Our pragmatic, results-focused approach is built to grow your business. Get in touch for a free consultation and we'll arrange a call.