Finsol

Finsol is an award-winning national financial advisory firm born in Napier, with additional offices in Auckland and Christchurch. We partnered with Finsol in 2025 to support their growing team and service offering through SEO and Google Ads.

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Strategy

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Financial services is a competitive search market. We worked closely with the Finsol team to identify specific searches that connected genuine client needs with the services they wanted to grow.

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We started with thorough keyword research, looking for opportunities with clear intent and a realistic chance to compete. Finsol then helped refine the shortlist, bringing their knowledge of clients and commercial priorities. Together, we developed focused pages for those searches and used them across SEO and Google Ads.

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One example was helping Kiwis returning from Australia or the UK find advice on bringing their retirement savings home: Australian super into KiwiSaver, or UK pensions into a New Zealand QROPS. This specific need gave Finsol a way to introduce people to its wider financial advice services.

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Results

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Finsol’s website recorded 126% more visits in June–August 2026 than in the same three months of 2025, alongside expanded paid-search activity.

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Across the Google Ads account, monthly recorded conversions increased by 118% between December 2025 and August 2026. This growth accompanied increased advertising investment, with a focus on ad spend efficiency.

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Our SEO work has helped strengthen Finsol’s visibility across relevant financial-service searches, with 11 tracked keywords ranking #1 on Google in our September check.

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As Finsol’s Google Ads investment has grown, the work has expanded to include additional services and campaigns. The collaboration remains central: Finsol contributes content, suggests new pages and provides thoughtful feedback, helping keep the work aligned with its growing business.

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It has been a pleasure working with a dynamic New Zealand company whose team is closely involved in developing its online presence.

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Website visits: GA4 sessions, June–August 2026 versus June–August 2025. Google Ads conversions: whole account, August 2026 versus December 2025, the first full month with the current form-submission and phone-click action pair. Both months have 31 days. These are attributed actions, not unique or qualified leads. The Ads comparison is not year-on-year; increased conversion volume accompanied higher spend. SEO rankings: tracked organic positions, New Zealand desktop, 3 September 2026. Rankings vary by location and date.

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“I can't recommend Matt, Alex, and the Catalyst Digital team highly enough. They've done exceptional work marketing our offerings, which are quite niche and unique within our industry. What sets them apart is their 'outside the box' thinking and the fact that they actually listen. We have regular check-ins, they implement feedback immediately, and most importantly they get results. We're looking forward to a long working relationship with them.”

— Gareth, Director, Finsol