Matcha Matcha

*2026 update: After Matcha Matcha rebrand and increased investment in digital marketing they have continued to see growth with a record-breaking 2025.

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See how Matcha Matcha raised their online sales and built out a entirely new sales process with Catalyst Digital.

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The challenge

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Matcha Matcha was well-positioned in the industry with a high-quality product. However, as the popularity of matcha grew, new competitors started to pop-up, leading to increased competition. The lead to a plateau in eCommerce sales growth.

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Our solution

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We worked closely with the Matcha Matcha team to understand their business and customers. With this research, we developed a digital marketing strategy combining a mix of Google Ads and Meta Ads to help Matcha Matcha gain more visibility within the expanding market. We set up analytics to accurately monitor campaign performance and implemented a series of campaign tests to find the highest return on investment areas. Once we discovered profitable and scalable campaigns, we met with the team and started increasing the budget in places where the return on ad spend was favourable.

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Results

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In 2024, Matcha Matcha has achieved some phenomenal results and continues to go from strength to strength. They have grown e-commerce sales by 80% year on year and maintain an average return on ad spend of 993%.