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Expert Google Ads Management Services

Google Ads for E-Commerce Businesses

At Catalyst Digital, we specialise in driving online sales for e-commerce businesses through targeted Google Ads campaigns. From Google Shopping to dynamic remarketing, we tailor strategies to help you attract more customers and increase conversions.

Book a call with us to discuss your Google Ads project.

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Trusted by ecommerce brands in New Zealand of all sizes

Whether you’re looking to grow your e-commerce sales, generate quality leads, or improve your local visibility, our Google Ads specialists create custom campaigns to ensure your ads reach the right people at the right time. Let us handle your ads while you focus on running your business.

Our E-Commerce
Google Ads Services

Whether you’re looking to boost your online sales, increase product visibility, or re-engage customers who didn’t convert, our e-commerce Google Ads specialists create custom campaigns tailored to your business.

From Google Shopping to dynamic remarketing, we ensure your ads reach the right customers at the right time. Let us optimise your e-commerce ads while you focus on growing your business.

Google Shopping Ads

Google Shopping Ads are essential for e-commerce businesses looking to boost visibility and drive sales.

By displaying product images, prices, and descriptions at the top of search results, Shopping Ads capture high-intent customers who are ready to purchase.

At Catalyst Digital, we create highly targeted Google Shopping campaigns that ensure your products reach the right audience.

Display Ads for Brand Awareness

Google Shopping Ads are essential for e-commerce businesses looking to boost visibility and drive sales.

By displaying product images, prices, and descriptions at the top of search results, Shopping Ads capture high-intent customers who are ready to purchase.

At Catalyst Digital, we create highly targeted Google Shopping campaigns that ensure your products reach the right audience.

Shopping Ads for E-Commerce Businesses

For e-commerce businesses, Google Shopping Ads are crucial for increasing product visibility. We optimise your product listings to ensure that your products appear in Google’s Shopping results. By combining product feed optimisation with dynamic remarketing, we help turn potential customers into buyers, reducing cart abandonment and increasing your online sales.

Remarketing Campaigns for Max Conversions

Remarketing campaigns are designed to re-engage visitors who have previously interacted with your website. By targeting them with customised ads, we keep your business in their minds and encourage them to return to complete a purchase or inquiry.

Remarketing is one of the most effective strategies for increasing conversions from existing traffic.

Our Services

Why Choose Catalyst Digital for E-Commerce Google Ads?

At Catalyst Digital, we specialise in full-service Google Ads management tailored specifically for e-commerce businesses. We continuously monitor and optimise your campaigns, ensuring that your ads drive the right traffic and maximise conversions.

With our expertise in product feed optimisation, advanced tracking, and data-driven bid strategies, your Google Ads campaigns are always aligned with your business goals, delivering the best possible ROI.

Expert Management by Certified Google Ads Specialists

Our team consists of Google Ads-certified specialists with years of experience in managing campaigns for e-commerce businesses.

We stay updated on the latest trends in Google Shopping, remarketing, and search campaigns, ensuring that your ads remain competitive in the marketplace.

Book a call today

Custom Strategies Tailored to Your E-Commerce Business

Every e-commerce business is different, and we create custom strategies tailored to your product categories, audience, and business goals.

Whether you’re focused on increasing sales for high-margin products or driving repeat customers through remarketing, our strategies are designed to deliver the results that matter most to your store.

Book a call today

Transparent Reporting and Insights

We believe in full transparency when it comes to campaign performance.

You’ll receive detailed reports showing exactly how your campaigns are performing, including product-specific data, sales, and ROI.

Our insights allow you to see where your ad spend is going and the results you’re achieving, so you can make data-driven decisions.

Book a call today

Clear roadmap, clear deliverables

August 2022
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🎨
Contract Signed
Account Access
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Google Ads Strategy
INTRO
🗝️
Keyword Research & Prioritisation
💙
Advanced Keyword Clustering
🔐
Ad Copy Creation
KEYWORDS
🧢
Advanced Conversion Tracking
🗺️
Account Structure
💰
Data Audit
SETUP
🏗️
Full Campaign Builds
🛠️
Quick Wins
↗️
Internal Checks & Approval
📤
Client Approval
🚀
Go Live with Campaigns
🧪
Continuous Optimisations
💪
Weekly/Monthly Reports
📈
Scale Campaigns
IMPLEMENTATION

A 158% rise in lead volume for Silent Pod an Australasian leader in acoustic office solutions

Silent Pod is one of Australasia’s leaders in acoustic office solutions, working with clients such as Ray White, Red Bull, and others. Silent Pod helps boost productivity and privacy in modern open-plan offices. In early 2024, the Silent Pod team decided to move on from their previous marketing agency.
266%
Website Traffic
158%
Increase in Leads
283%
Ad Impressions
View project

From national to global market leader in high-end tutoring services

We helped Think Tutors increase their online presence and scale their lead generation.
185%
Increase in web traffic
337%
Increase in inbound leads
82%
Top of page impression share
View project

78% increase in E-commerce revenue for kiwi skincare retailer Lissom

See how we helped Lissom launch their new product line and gain the confidence to scale their sales funnel.
78%
Increase in e-commerce sales
952%
Average return on ad spend (ROAS)
35%
Increase in web traffic
View project

A story of a high quality product and making a smaller marketing budget work hard

See how Matcha Matcha raised their online sales and built out a entirely new sales process with Catalyst Digital.
82%
Increase in e-commerce sales
1061%
Average return on ad spend (ROAS)
$5.56
Average cost per conversion
View project

Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ

Catalyst Digital helped The Bone Line vineyard in North Canterbury amplify its online presence, enhancing brand visibility and customer engagement through tailored digital marketing strategies.
126%
Increase in local search impressions
62%
Increase in Google click share
115%
Increase in advertising click through rates (CTR)
View project

SEO recovery and growth for London-based interior design agency Formroom

The organic Google performance for Formroom had taken a significant hit after migrating to a new site, Catalyst was able to help recover and improve Formroom's organic performance.
29%
Increase in average position on Google
35%
Increase in organic impressions from Google
22%
Increase in organic clicks
View project

A robust digital growth strategy for a kick ass brand

Catalyst Digital crafted a robust digital growth strategy for Marlo, significantly increasing conversions and online visibility through targeted digital marketing campaigns.
101%
Increase in e-commerce sales (YoY)
2127%
Average return on ad spend (ROAS)
5.88%
Average conversion rate from digital ads
View project

Recovering and taking Organic Google rankings to the next level

After a website migration with another developer, we noticed our organic search traffic was dropping month on month. Jamie and Alex were able to quickly identify the problems, and make the necessary changes. We’re now seeing our Google rankings way outperform even before the migration.
24%
Increase in organic conversions
67%
Increase in organic traffic
27%
Increase in organic growth/revenue
View project

Boosting e-commerce performance for a beloved product in the health community

Catalyst Digital boosted Best Bones Broth’s online presence, driving increased traffic and sales through targeted SEO and digital marketing strategies.
197.25%
Increase in impressions
39.07%
Increase in conversion value
382%
Average return on ad spend (ROAS)
View project

Customer testimonials

We get a kick out of getting to know our partners and helping them reach their growth goals.

See the results we get for clients
"Catalyst Digital are easy to deal with, great communicators and have been able to tailor our marketing effectively. We have had a number of new customers through the Meta and Google ads they created and they have provided detailed data from the various campaigns."

Ellen Pryor

Director, Bespoke Beverages

"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."

Neil Ridley

Co-Founder, Think Tutors

"The team at Catalyst understood our objectives and the support was exceptional."

Tim Dalgliesh

Director, FTPANZ

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

"We were looking for an agency to take our digital presence and online sales to the next level. Alex and Jamie have set us up and got us to that stage. Both are very helpful in answering our queries promptly, and we really appreciate them working alongside us to grow the Lissom brand."

Michelle Anson

Director, Lissom

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

FAQs and Expert Tips for Ecommerce Google Ads

FAQ's
Expert Tips
How can Google Shopping Ads boost my e-commerce sales?

Google Shopping Ads display your products directly at the top of search results, showcasing images, prices, and descriptions. This helps attract high-intent buyers, increasing conversions.

What is product feed optimisation, and why is it important?

Product feed optimisation ensures that your product data—titles, descriptions, and images—are structured to improve visibility in Google Shopping results, driving more clicks and sales.

How does dynamic retargeting work for e-commerce?

Dynamic retargeting shows personalised ads to users who visited your site but didn’t convert. These ads feature the exact products they viewed, bringing them back to complete their purchase.

What is the role of Google Ads in remarketing?

Google Ads can retarget visitors who left your site without purchasing, showing them ads across the web and encouraging them to return and complete their purchase.

How do you track the effectiveness of e-commerce Google Ads?

We use advanced tracking methods, utilising custom data layers with Google Analytics and Tag Manager, to monitor clicks, sales, and conversions, providing insights to continually optimise campaigns. We can also setup first-party, server-side tracking to get 99%+ attribution accuracy*.

What is the best budget for e-commerce Google Ads?

Budgets vary depending on goals and competition. We help businesses set realistic budgets based on product margins, sales targets, and industry competition.

How long does it take to see results from e-commerce Google Ads?

Campaigns often begin generating real clicks and sales within the first few weeks. However, achieving maximum ROI and scaling profitability takes time—typically 3 to 6 months—as ongoing optimisation of ads, keywords, and strategies leads to more substantial improvements.

What type of products perform best with Google Shopping Ads?

Products with clear imagery and competitive pricing tend to perform best. Optimising product feeds with accurate data and high-quality images is key.

Can I run both Google Shopping and Search Ads together?

Yes! Combining Google Shopping and Search Ads can increase visibility and capture different segments of potential customers, maximising your reach and conversions.

What’s the process for getting started with Catalyst Digital?

Getting started with Catalyst Digital is simple. Once you reach out, we’ll schedule a consultation to understand your business needs and goals. From there, we’ll craft a tailored Google Ads strategy and provide you with a detailed proposal, including cost estimates and timelines. You’ll know exactly what to expect before we launch your campaign.

Optimise Product Titles for SEO

Always include relevant keywords in product titles to improve search visibility on Google Shopping Ads.

Segment Your Shopping Campaigns by Product Type

Group similar products into separate campaigns to control bidding and optimise performance based on product performance.

Use Dynamic Remarketing for Abandoned Carts

Implement dynamic remarketing ads to specifically target users who abandoned carts, showing them the products they left behind.

Leverage Negative Keywords

Regularly update your negative keyword list to prevent your ads from showing on irrelevant searches, saving your ad spend for high-intent users.

Utilise Smart Bidding for E-Commerce

Use Google’s Smart Bidding strategies like Target ROAS (Return on Ad Spend) to automatically adjust bids and maximise profitability.

Set Up Custom Labels for Seasonal Products

Use custom labels in your product feed to create campaigns for seasonal products, helping you allocate more budget during peak periods.

Test A/B Variations of Ad Copy

Regularly test different versions of ad copy to see what resonates best with your audience and drives the most conversions.

Use Audience Targeting for Retargeting

Create custom audience segments based on user behaviour and purchases to target your most valuable customers with tailored ads.

Utilise Merchant Promotions in Shopping Ads

Boost your Shopping Ads with Merchant Promotions to highlight special offers and discounts, making your products more appealing to potential buyers.

Ready to grow

with Catalyst digital?

Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.

Book a free strategy call
No obligations. No hard sell.
Get in touch
21 Humphreys Drive, Ferrymead, Christchurch 8023
Contact:
+64 (0)20 4067 3227
alex@catalystdigital.nz
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