Google Ads for Lead Generation
At Catalyst Digital, we specialise in creating high-converting Google Ads campaigns that generate quality leads for your business. Our data-driven approach ensures your ads reach decision-makers actively searching for your services, maximizing your ROI and filling your sales pipeline.
Partnered with the best
Trusted by leading businesses across New Zealand
Whether you're a B2B service provider, professional practice, or consultation-based business, our Google Ads specialists create targeted campaigns that attract qualified prospects ready to engage with your business. Let us handle your lead generation while you focus on closing deals.
Our Lead Generation Google Ads Services
From search campaigns that capture high-intent prospects to remarketing that nurtures leads through your sales funnel, our lead generation specialists create custom Google Ads campaigns tailored to your business goals. We focus on quality over quantity, ensuring your ad spend brings in leads that match your ideal customer profile.
Search Ads for Lead Generation
Our search ad campaigns target decision-makers actively looking for your services. By focusing on high-intent keywords and creating compelling ad copy, we ensure your business appears at the exact moment potential clients are ready to engage.
Our approach maximises quality leads while minimizing cost per acquisition.
Display Ads for Brand Awareness
Our display advertising campaigns build awareness among your target audience, keeping your brand visible throughout their research process.
Through precise audience targeting and compelling visuals, we nurture potential leads until they're ready to engage with your business.
Lead Form Extensions
We implement Google's lead form extensions to make it easier for prospects to connect with your business directly from the search results.
These mobile-optimised forms reduce friction in the lead generation process, increasing conversion rates while maintaining lead quality.
Remarketing Campaigns for Max Conversions
Our remarketing campaigns re-engage website visitors who haven't converted, delivering targeted messages based on their previous interactions.
This multi-touch approach keeps your business top-of-mind and guides prospects through your sales funnel.
Why Choose Catalyst Digital for Lead Generation Google Ads?
At Catalyst Digital, we specialise in full-service Google Ads management focused on generating quality leads for your business. Our expertise in audience targeting, conversion tracking, and lead scoring ensures your campaigns deliver prospects that match your ideal customer profile.
Expert Management by Certified Specialists
Our team of Google Ads-certified specialists brings years of experience in lead generation campaigns.
We understand the nuances of B2B advertising and stay updated with the latest Google Ads features to keep your campaigns performing at their peak.
Custom Strategy Development
We develop custom strategies based on your unique sales cycle and target audience.
Whether you're looking to generate leads for high-value services or build a consistent pipeline of qualified prospects, our approach aligns with your specific business objectives.
Transparent Reporting and Insights
We provide detailed reporting on key metrics that matter to your business, including lead quality scores, cost per acquisition, and pipeline value.
Our insights help you understand exactly how your ad spend translates into business opportunities.
Clear roadmap, clear deliverables
A 158% rise in lead volume for Silent Pod an Australasian leader in acoustic office solutions
From national to global market leader in high-end tutoring services
78% increase in E-commerce revenue for kiwi skincare retailer Lissom
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A story of a high quality product and making a smaller marketing budget work hard
Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ
SEO recovery and growth for London-based interior design agency Formroom
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A robust digital growth strategy for a kick ass brand
Recovering and taking Organic Google rankings to the next level
Boosting e-commerce performance for a beloved product in the health community
Customer testimonials
We get a kick out of getting to know our partners and helping them reach their growth goals.
Ellen Pryor
Director, Bespoke Beverages
Neil Ridley
Co-Founder, Think Tutors
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Tim Dalgliesh
Director, FTPANZ
Brent Rice
Director, Safe Work NZ Ltd
Michelle Anson
Director, Lissom
Brent Rice
Director, Safe Work NZ Ltd
FAQs and Expert Tips for Lead Generation Google Ads
Google Ads lead generation involves creating targeted advertising campaigns to attract potential customers and encourage them to provide their contact information. This strategy helps businesses build a pipeline of qualified leads, facilitating sales growth and customer acquisition.
Collaborating with an experienced agency ensures your campaigns are expertly managed, optimised for performance, and aligned with your business objectives. Agencies bring specialised knowledge to maximise your return on investment and generate high-quality leads.
Search campaigns, Display campaigns, and Performance Max campaigns are particularly effective for lead generation. These campaigns can be tailored to reach potential customers at various stages of the buying journey.
Success is measured through key performance indicators (KPIs) such as cost per lead (CPL), conversion rate, and lead quality. Implementing robust tracking and analytics tools allows for accurate measurement and optimisation of these metrics.
A well-optimised landing page enhances user experience and increases the likelihood of conversion. Key elements include a clear call-to-action, relevant content, and a user-friendly design that aligns with your ad messaging.
Yes, Google Ads is effective for B2B lead generation. By targeting specific industries, job titles, and company sizes, you can reach decision-makers and generate qualified leads for your business.
Remarketing allows you to re-engage users who have previously interacted with your website or ads but did not convert. This strategy keeps your brand top-of-mind and encourages potential leads to return and complete desired actions.
Compelling ad copy captures attention and motivates users to take action. It should clearly communicate your value proposition and include a strong call-to-action to drive conversions.
Implementing precise targeting, using negative keywords to filter out irrelevant traffic, and optimising your ad copy and landing pages can help attract high-quality leads. Regularly reviewing and refining your campaigns based on performance data is also crucial.
Yes, with strategic planning and optimisation, you can generate leads even with a limited budget. Focusing on high-intent keywords, refining your targeting, and continuously monitoring performance can maximise your budget’s effectiveness.
Utilise Google’s enhanced conversion tracking to improve the accuracy of your conversion data. This feature uses first-party data to provide a more precise measurement of how your ads lead to conversions, enabling better optimisation of your campaigns
Create custom audience segments targeting users who have visited competitor websites or used competitor apps. This approach allows you to reach potential leads who are already interested in similar products or services, increasing the likelihood of conversion.
Start with more aggressive bidding strategies to expedite the learning phase of your campaigns. Once sufficient data is collected, transition to more efficient strategies like Target ROAS or Target CPA to optimise performance.
Allocate your ad spend based on demand fluctuations throughout the year rather than adhering to a flat monthly budget. This flexibility allows you to capitalise on peak periods and conserve budget during slower times, maximising ROI.
Understand your customer’s journey by mapping out the steps from initial interaction to final sale. Identify key conversion actions and align your campaigns to optimise for these milestones, enhancing lead quality and conversion rates.
Create custom audience segments based on user behaviour and purchases to target your most valuable customers with tailored ads.
Ready to grow
with Catalyst digital?
Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.