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Google Ads for Local Businesses

At Catalyst Digital, we specialize in creating Google Ads campaigns that bring local customers through your door. Our targeted approach ensures your business appears in front of nearby customers actively searching for your products or services, maximizing your local advertising budget and increasing foot traffic.

Book a call with us to discuss your Google Ads project.

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Trusted by leading businesses across New Zealand

Whether you're a retail store, hospitality venue, or service provider, our Google Ads specialists create hyper-local campaigns that connect you with customers in your area. Let us handle your local advertising while you focus on serving your community.

Our Local Business Google Ads Services

From location-based search campaigns to local inventory ads, our specialists create custom Google Ads campaigns that drive nearby customers to your business. We focus on reaching people within your service area at the exact moment they're looking for what you offer, ensuring maximum return on your advertising investment.

Local Search Campaigns

Our locally-targeted search campaigns ensure your business appears when nearby customers search for your services.

By combining location-specific keywords with geographic targeting, we maximise visibility in your service area while minimizing wasted spend on out-of-area clicks.

Google Maps Advertising

We optimise your Local Services Ads and Google Business Profile to enhance your presence in Google Maps results.

Our campaigns drive both navigation requests and direct calls, helping customers find and contact your business when they're ready to visit.

Local Inventory Ads

For retail businesses, we implement local inventory ads to showcase your available products to nearby shoppers.

These ads help drive in-store visits by showing local availability to customers searching for specific products in your area.

Local Remarketing Campaigns

Our remarketing campaigns re-engage people who've shown interest in your business, targeting previous website visitors within your service area.

This keeps your business top-of-mind with local customers until they're ready to visit.

Our Services

Why Choose Catalyst Digital for Local Business Google Ads?

At Catalyst Digital, we understand the unique challenges of local business advertising. Our expertise in geographic targeting, local search behavior, and conversion tracking ensures your campaigns drive real results for your business.

Local Market Expertise

Our team brings deep understanding of local search patterns and consumer behavior in New Zealand.

We craft campaigns that resonate with local audiences and drive qualified traffic to your business.

Book a call today

Custom Local Strategies

We develop strategies based on your specific location, competition, and business goals.

Whether you're looking to drive foot traffic, phone calls, or local service bookings, our approach aligns with your business objectives.

Book a call today

Transparent Reporting and Insights

We provide detailed reporting on metrics that matter to local businesses, including store visits, phone calls, and direction requests. Our insights help you understand exactly how your ads drive local customers to your business.

Book a call today

Clear roadmap, clear deliverables

August 2022
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🎨
Contract Signed
Account Access
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Google Ads Strategy
INTRO
🗝️
Keyword Research & Prioritisation
💙
Advanced Keyword Clustering
🔐
Ad Copy Creation
KEYWORDS
🧢
Advanced Conversion Tracking
🗺️
Account Structure
💰
Data Audit
SETUP
🏗️
Full Campaign Builds
🛠️
Quick Wins
↗️
Internal Checks & Approval
📤
Client Approval
🚀
Go Live with Campaigns
🧪
Continuous Optimisations
💪
Weekly/Monthly Reports
📈
Scale Campaigns
IMPLEMENTATION

A 158% rise in lead volume for Silent Pod an Australasian leader in acoustic office solutions

Silent Pod is one of Australasia’s leaders in acoustic office solutions, working with clients such as Ray White, Red Bull, and others. Silent Pod helps boost productivity and privacy in modern open-plan offices. In early 2024, the Silent Pod team decided to move on from their previous marketing agency.
266%
Website Traffic
158%
Increase in Leads
283%
Ad Impressions
View project

From national to global market leader in high-end tutoring services

We helped Think Tutors increase their online presence and scale their lead generation.
185%
Increase in web traffic
337%
Increase in inbound leads
82%
Top of page impression share
View project

78% increase in E-commerce revenue for kiwi skincare retailer Lissom

See how we helped Lissom launch their new product line and gain the confidence to scale their sales funnel.
78%
Increase in e-commerce sales
952%
Average return on ad spend (ROAS)
35%
Increase in web traffic
View project

A story of a high quality product and making a smaller marketing budget work hard

See how Matcha Matcha raised their online sales and built out a entirely new sales process with Catalyst Digital.
82%
Increase in e-commerce sales
1061%
Average return on ad spend (ROAS)
$5.56
Average cost per conversion
View project

Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ

Catalyst Digital helped The Bone Line vineyard in North Canterbury amplify its online presence, enhancing brand visibility and customer engagement through tailored digital marketing strategies.
126%
Increase in local search impressions
62%
Increase in Google click share
115%
Increase in advertising click through rates (CTR)
View project

SEO recovery and growth for London-based interior design agency Formroom

The organic Google performance for Formroom had taken a significant hit after migrating to a new site, Catalyst was able to help recover and improve Formroom's organic performance.
29%
Increase in average position on Google
35%
Increase in organic impressions from Google
22%
Increase in organic clicks
View project

A robust digital growth strategy for a kick ass brand

Catalyst Digital crafted a robust digital growth strategy for Marlo, significantly increasing conversions and online visibility through targeted digital marketing campaigns.
101%
Increase in e-commerce sales (YoY)
2127%
Average return on ad spend (ROAS)
5.88%
Average conversion rate from digital ads
View project

Recovering and taking Organic Google rankings to the next level

After a website migration with another developer, we noticed our organic search traffic was dropping month on month. Jamie and Alex were able to quickly identify the problems, and make the necessary changes. We’re now seeing our Google rankings way outperform even before the migration.
24%
Increase in organic conversions
67%
Increase in organic traffic
27%
Increase in organic growth/revenue
View project

Boosting e-commerce performance for a beloved product in the health community

Catalyst Digital boosted Best Bones Broth’s online presence, driving increased traffic and sales through targeted SEO and digital marketing strategies.
197.25%
Increase in impressions
39.07%
Increase in conversion value
382%
Average return on ad spend (ROAS)
View project

Customer testimonials

We get a kick out of getting to know our partners and helping them reach their growth goals.

See the results we get for clients
"Catalyst Digital are easy to deal with, great communicators and have been able to tailor our marketing effectively. We have had a number of new customers through the Meta and Google ads they created and they have provided detailed data from the various campaigns."

Ellen Pryor

Director, Bespoke Beverages

"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."

Neil Ridley

Co-Founder, Think Tutors

"The team at Catalyst understood our objectives and the support was exceptional."

Tim Dalgliesh

Director, FTPANZ

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

"We were looking for an agency to take our digital presence and online sales to the next level. Alex and Jamie have set us up and got us to that stage. Both are very helpful in answering our queries promptly, and we really appreciate them working alongside us to grow the Lissom brand."

Michelle Anson

Director, Lissom

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

FAQs and Expert Tips for
Local  Google Ads

FAQ's
Expert Tips
What is Google Ads for local businesses, and how can it benefit my company?

Google Ads for local businesses involves creating targeted advertising campaigns to attract potential customers within a specific geographic area. This strategy helps businesses increase visibility among local consumers, driving foot traffic and local sales.

Why should I partner with an agency for Google Ads targeting local customers?

Collaborating with an experienced agency ensures your campaigns are expertly managed, optimised for local performance, and aligned with your business objectives. Agencies bring specialised knowledge to maximise your return on investment and generate high-quality local leads.

Which Google Ads campaign types are most effective for local businesses?

Search campaigns, Display campaigns, and Local Services Ads are particularly effective for local businesses. These campaigns can be tailored to reach potential customers within your service area.

How do I measure the success of my local advertising campaigns?

Success is measured through key performance indicators (KPIs) such as cost per lead (CPL), conversion rate, and local engagement metrics. Implementing robust tracking and analytics tools allows for accurate measurement and optimisation of these metrics.

What role does a Google Business Profile play in local advertising?

A well-optimised Google Business Profile enhances your visibility in local search results and provides potential customers with essential information about your business, such as location, hours, and services offered.

Can Google Ads help in generating leads for service-based local businesses?

Yes, Google Ads is effective for service-based local businesses. By targeting specific geographic areas and service-related keywords, you can reach potential customers actively seeking your services.

How does remarketing contribute to local advertising?

Remarketing allows you to re-engage users who have previously interacted with your website or ads but did not convert. This strategy keeps your business top-of-mind and encourages potential customers to return and complete desired actions.

Is it possible to generate local leads through Google Ads on a limited budget?

Yes, with strategic planning and optimisation, you can generate local leads even with a limited budget. Focusing on high-intent keywords, refining your targeting, and continuously monitoring performance can maximise your budget’s effectiveness.

Set Up Location-Based Targeting with Radius Targeting

Use radius targeting to focus your ads on people within a specific distance from your business. This is ideal for attracting nearby customers and minimising ad spend on out-of-area clicks.

Experiment with Call-Only Ads for Service Businesses

If you’re focused on generating phone inquiries, try Call-Only Ads, which make it easy for users to contact your business directly from the search results, especially effective for local service-based businesses.

Schedule Ads for Peak Local Hours

Use ad scheduling to show ads during peak times when local customers are most likely to search, such as weekday mornings for business services or weekends for retail.

Incorporate Localised Keywords in Your Ads

Include city or neighbourhood names in your keywords and ad copy to boost relevance and attract searchers looking for nearby services (e.g., “plumber in Ferrymead” or “best vegan café in Ponsonby”).

Use Local Callout Extensions

Customise callout extensions with localised offers, such as “Family-Owned in [City]” or “Free Parking Available,” to help ads resonate with a local audience and build trust.

Target Mobile Devices for Local Searches

Given the high number of local searches made on mobile, consider higher bid adjustments for mobile devices to capture more local traffic and drive visits to your store or office.

Utilise Google Maps Ads

For businesses with a physical location, leverage Google Maps ads to help local customers find you easily. These ads place your business on Maps search results, driving in-person visits.

Highlight Special Local Offers in Ads
Utilise Merchant Promotions in Shopping Ads

Boost your Shopping Ads with Merchant Promotions to highlight special offers and discounts, making your products more appealing to potential buyers.

Ready to grow

with Catalyst digital?

Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.

Book a free strategy call
No obligations. No hard sell.
Get in touch
21 Humphreys Drive, Ferrymead, Christchurch 8023
Contact:
+64 (0)20 4067 3227
alex@catalystdigital.nz
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