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Expert SEO Services

E-commerce SEO Services

At Catalyst Digital, we specialise in helping online retailers increase their organic visibility and sales through expert e-commerce SEO. Our technical expertise and proven strategies ensure your products appear prominently in search results, driving qualified traffic to your online store.

Book a call with us to discuss your SEO project.

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Trusted by leading online retailers across New Zealand

Whether you're running a small boutique shop or a large online marketplace, our SEO specialists create customised strategies to improve your organic visibility and drive more sales. Let us handle your e-commerce SEO while you focus on growing your business.

Our E-commerce SEO Services

From technical optimisation to product page enhancement, our e-commerce SEO specialists ensure your online store ranks well for profitable keywords. We focus on both site-wide improvements and product-specific optimisation to help you attract more qualified shoppers.

Technical E-commerce SEO

We optimise your e-commerce platform's technical foundation, ensuring excellent crawlability and indexation.

From site architecture to page speed optimisation, we implement best practices that help search engines effectively crawl and index your product pages.

Product Page Optimisation

Our product page optimisation ensures each item in your catalogue has the best chance of ranking.

We implement schema markup, optimise product descriptions, and enhance image SEO to improve visibility in both regular and shopping search results.

Category Page Optimisation

We develop and optimise category pages that rank well and convert better.

From enhanced navigation structures to optimised content strategies, we ensure your category pages work hard to attract and convert shoppers.

E-commerce Content Strategy

Our content strategies help build your store's authority while targeting valuable commercial keywords.

From buying guides to product comparisons, we create content that attracts shoppers at every stage of their journey.

Our Services

Why Choose Catalyst Digital for E-commerce SEO?

At Catalyst Digital, we understand the unique challenges of e-commerce SEO. Our expertise in technical optimisation, product page enhancement, and e-commerce content creation ensures your online store ranks well for profitable keywords.

E-commerce Platform Expertise

Our team brings deep understanding of major e-commerce platforms including Shopify and WooCommerce,

We craft platform-specific strategies that maximise your organic visibility.

Book a call today

Custom E-commerce Strategies

We develop strategies based on your product range, competition, and business goals.

Whether you're focusing on specific product categories or building overall domain authority, our approach aligns with your objectives.

Book a call today

Transparent Reporting and Insights

We provide detailed reporting on metrics that matter to e-commerce businesses, including organic revenue, product visibility, and conversion rates.

Our insights help you understand how SEO drives your online sales.

Book a call today

Clear roadmap, clear deliverables

August 2022
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🎨
Contract Signed
Account Access
🎉
Google Ads Strategy
INTRO
🗝️
Keyword Research & Prioritisation
💙
Advanced Keyword Clustering
🔐
Ad Copy Creation
KEYWORDS
🧢
Advanced Conversion Tracking
🗺️
Account Structure
💰
Data Audit
SETUP
🏗️
Full Campaign Builds
🛠️
Quick Wins
↗️
Internal Checks & Approval
📤
Client Approval
🚀
Go Live with Campaigns
🧪
Continuous Optimisations
💪
Weekly/Monthly Reports
📈
Scale Campaigns
IMPLEMENTATION

A 158% rise in lead volume for Silent Pod an Australasian leader in acoustic office solutions

Silent Pod is one of Australasia’s leaders in acoustic office solutions, working with clients such as Ray White, Red Bull, and others. Silent Pod helps boost productivity and privacy in modern open-plan offices. In early 2024, the Silent Pod team decided to move on from their previous marketing agency.
266%
Website Traffic
158%
Increase in Leads
283%
Ad Impressions
View project

From national to global market leader in high-end tutoring services

We helped Think Tutors increase their online presence and scale their lead generation.
185%
Increase in web traffic
337%
Increase in inbound leads
82%
Top of page impression share
View project

78% increase in E-commerce revenue for kiwi skincare retailer Lissom

See how we helped Lissom launch their new product line and gain the confidence to scale their sales funnel.
78%
Increase in e-commerce sales
952%
Average return on ad spend (ROAS)
35%
Increase in web traffic
View project

A story of a high quality product and making a smaller marketing budget work hard

See how Matcha Matcha raised their online sales and built out a entirely new sales process with Catalyst Digital.
82%
Increase in e-commerce sales
1061%
Average return on ad spend (ROAS)
$5.56
Average cost per conversion
View project

Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ

Catalyst Digital helped The Bone Line vineyard in North Canterbury amplify its online presence, enhancing brand visibility and customer engagement through tailored digital marketing strategies.
126%
Increase in local search impressions
62%
Increase in Google click share
115%
Increase in advertising click through rates (CTR)
View project

SEO recovery and growth for London-based interior design agency Formroom

The organic Google performance for Formroom had taken a significant hit after migrating to a new site, Catalyst was able to help recover and improve Formroom's organic performance.
29%
Increase in average position on Google
35%
Increase in organic impressions from Google
22%
Increase in organic clicks
View project

A robust digital growth strategy for a kick ass brand

Catalyst Digital crafted a robust digital growth strategy for Marlo, significantly increasing conversions and online visibility through targeted digital marketing campaigns.
101%
Increase in e-commerce sales (YoY)
2127%
Average return on ad spend (ROAS)
5.88%
Average conversion rate from digital ads
View project

Recovering and taking Organic Google rankings to the next level

After a website migration with another developer, we noticed our organic search traffic was dropping month on month. Jamie and Alex were able to quickly identify the problems, and make the necessary changes. We’re now seeing our Google rankings way outperform even before the migration.
24%
Increase in organic conversions
67%
Increase in organic traffic
27%
Increase in organic growth/revenue
View project

Boosting e-commerce performance for a beloved product in the health community

Catalyst Digital boosted Best Bones Broth’s online presence, driving increased traffic and sales through targeted SEO and digital marketing strategies.
197.25%
Increase in impressions
39.07%
Increase in conversion value
382%
Average return on ad spend (ROAS)
View project

Customer testimonials

We get a kick out of getting to know our partners and helping them reach their growth goals.

See the results we get for clients
"Catalyst Digital are easy to deal with, great communicators and have been able to tailor our marketing effectively. We have had a number of new customers through the Meta and Google ads they created and they have provided detailed data from the various campaigns."

Ellen Pryor

Director, Bespoke Beverages

"Catalyst Digital has been our go-to partner for both SEO and paid search ads. Their expertise in the digital space has been instrumental in our lead generation efforts, consistently driving high-quality traffic and conversions to our site."

Neil Ridley

Co-Founder, Think Tutors

"The team at Catalyst understood our objectives and the support was exceptional."

Tim Dalgliesh

Director, FTPANZ

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

"We were looking for an agency to take our digital presence and online sales to the next level. Alex and Jamie have set us up and got us to that stage. Both are very helpful in answering our queries promptly, and we really appreciate them working alongside us to grow the Lissom brand."

Michelle Anson

Director, Lissom

"This is the third time we've worked with Alex to create opportunities for our business. His sales funnel process ensures we get good quality leads in a busy marketplace. Highly recommend"

Brent Rice

Director, Safe Work NZ Ltd

FAQs and Expert Tips for
Ecommerce SEO

FAQ's
Expert Tips
What is conversion-focused SEO, and why does it matter for eCommerce?

Conversion-focused SEO targets keywords with high purchase intent, bringing in visitors who are ready to buy or inquire. This approach helps maximise ROI by focusing on leads and sales rather than general traffic.

How can targeting long-tail keywords boost eCommerce conversions?

Long-tail keywords are typically lower competition and more specific, meaning they capture high-intent traffic. Targeting these keywords allows your site to rank more easily and attract customers closer to making a purchase.

How quickly can I see results from a long-tail keyword SEO strategy?

Long-tail keywords generally take less time to rank since competition is lower. With the right optimisation, you may start seeing targeted traffic and conversions within 1-3 months.

What are ‘buying intent’ keywords, and why are they crucial for eCommerce SEO?

Buying intent keywords indicate that a customer is ready to make a purchase, like specific searches for brand names, or using terms like “buy now,” “on sale,” or “fast delivery.” Optimising for these terms can lead to more direct conversions from search.

Can I use conversion-focused SEO for both B2C and B2B eCommerce?

Yes, conversion-focused SEO applies to both B2C and B2B. For B2B, keywords like “bulk purchase” or “wholesale [product]” target businesses seeking large orders, while B2C focuses on individual buyer intent.

How does content play a role in conversion-focused SEO?

Conversion-focused content addresses customer questions and guides them to purchase. Product comparisons, FAQs, and guides can attract high-intent users and boost conversions.

How long does it take to see results from e-commerce Google Ads?

Campaigns often begin generating real clicks and sales within the first few weeks. However, achieving maximum ROI and scaling profitability takes time—typically 3 to 6 months—as ongoing optimisation of ads, keywords, and strategies leads to more substantial improvements.

What type of products perform best with Google Shopping Ads?

Products with clear imagery and competitive pricing tend to perform best. Optimising product feeds with accurate data and high-quality images is key.

Can I run both Google Shopping and Search Ads together?

Yes! Combining Google Shopping and Search Ads can increase visibility and capture different segments of potential customers, maximising your reach and conversions.

What’s the process for getting started with Catalyst Digital?

Getting started with Catalyst Digital is simple. Once you reach out, we’ll schedule a consultation to understand your business needs and goals. From there, we’ll craft a tailored Google Ads strategy and provide you with a detailed proposal, including cost estimates and timelines. You’ll know exactly what to expect before we launch your campaign.

Prioritise High-Intent Long-Tail Keywords in Product and Category Pages

Focus on long-tail keywords that indicate a readiness to buy, like “best waterproof hiking boots for winter” or “buy eco-friendly yoga mat online.” These keywords attract users ready to make a decision, boosting conversion rates.

Optimise Content Around Comparison Searches

Comparison terms (e.g., “Product A vs. Product B”) are powerful for SEO and conversion, as they attract buyers in the final decision stage. Create content that highlights the benefits and unique features of your products.

Use “People Also Ask” Questions to Target High-Intent Queries

Incorporate common questions from Google’s “People Also Ask” feature that indicate buying intent. For example, questions like “Is [product] worth it?” or “Where to buy [product] near me?” capture interested buyers.

Create FAQ Sections on Product Pages for Higher Intent Queries

Add a targeted FAQ section to each product page answering questions that potential buyers might have, such as “Is shipping free?” or “How long does this product last?” This builds trust and helps convert hesitant buyers.

Leverage Schema Markup for High-Intent Keywords

Use structured data to mark up elements like product ratings, availability, and offers directly in search results. This can improve visibility and click-through rates for people looking to buy.

Implement Internal Links to Drive Traffic to Key Converting Pages

Link from informational pages or blog posts to high-conversion product and category pages. For example, a blog on “best skincare tips” can internally link to product pages for moisturisers or serums.

Create Product Reviews and Case Studies for Credibility

Content like customer reviews and case studies can rank for product-specific keywords and builds credibility, reassuring potential buyers about their purchase.

Focus on Seasonal and Event-Based Keywords

arget seasonal and event-specific keywords (e.g., “best gifts for Father’s Day” or “Christmas deals on electronics”) to capture high-intent traffic around key buying periods, leading to quick conversions.

Ready to grow

with Catalyst digital?

Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.

Book a free strategy call
No obligations. No hard sell.
Get in touch
21 Humphreys Drive, Ferrymead, Christchurch 8023
Contact:
+64 (0)20 4067 3227
alex@catalystdigital.nz
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